Your personal brand statement is not a title.
In marketing, a Unique Value Proposition, or UVP, is a straightforward statement. Also known as a Unique Selling Proposition (USP), the UVP deals with things like values and benefits and features. It answers the questions, “how does your product help me?” and “what makes your services different from the other guys’?”
Although all of these are product/service marketing terms, they’re also self marketing terms. Your UVP answers the “What’s in it for me?” question. That question is asked by people of any business level, and quite often. The answer is your personal brand statement.
You can’t wait to build your personal brand statement. You can’t think, “When I’m cool and have a ton of skills, I’ll broadcast that stuff in big lights!” You have to build one based on what you already do, and what you do well.
What IS a Personal Brand Statement?
First, let’s cover what it isn’t. A personal brand statement isn’t:
- A job title.
- A personal mission statement.
- Career objectives.
- Life goals.
Instead, it’s your tagline. It incorporates your value, your audience and your UVP. It’s the difference between “I’m a mechanic,” and “I keep cars going with hands-on maintenance, ingenuity and 20 years of know-how.”
Crafting YOUR Personal Brand Statement
So what’s your personal brand statement? When you describe yourself to people, how do you say it? And where do you even begin with creating one?
A personal brand statement has a lot of things involved in it. Much like marketing anything, self-marketing indicates a specific audience. Pinpointing that audience is part of building your statement.
Here are a few tips:
- Less is more, so keep it simple. Use short words and sentences; you’re not writing an essay.
- Don’t fudge the truth. Stick to what you are now. If you’re a Timex, be a Timex. You can be a Rolex tomorrow.
- Focus on your audience. You’re not going to appeal to all people. Get over it and focus on appealing to the few that will help you advance your goals.
- Be willing to change. You’re going to change and grow (hopefully). Your personal brand statement will grow with you. Make sure it says where you are now, but be willing to change when it comes time to move forward.
- Be clear on value. Remember your value proposition. Your statement should carry that value proposition in big letters.
Personal branding, self marketing, personal marketing – it all means the same thing. It all means putting your best foot forward to your intended audience and making it stick.
At the end of the day, you don’t just want to make a personal brand statement. You want people to think of that personal brand statement and associate you with it. It doesn’t matter if you’re the best middle manager in the history of middle management if people don’t think of you when they’re looking for a middle manager.
Agencies, like Trademark You specialize in helping your brand shine bright. We put you in front of the people that matter and keep you there. Why don’t you contact us today, to discuss your goals.
- Posted by Gabriella Sannino
- On November 28, 2016