Personal branding is more than patting yourself on the back in front of others or schmoozing at parties to make yourself seem part of the “in” crowd. If you’re seriously considering turning yourself into a brand, you already know that.
At the end of the day, self-marketing isn’t making yourself look good, because that’s just skin deep. Instead, it’s making sure that you shine no matter who’s looking and how deep. If you’re thought of as mediocre when the chopping block comes down, well, it’s immediate repercussion time for you. No pause, just the leftover smoking shoes of a broken reputation.
Top 3 Ways to Keep Your Career Flying
Long story short, personal branding is the best way to make sure your career doesn’t crash and burn. There are times that you can’t do anything about your job – companies close, for example. However, the following three tips are the top ways to do something when something can be done.
1. Become Invaluable
The absolute number one reason people are laid off is because their position isn’t necessary for the company to function.
I knew a woman once who could work Excel spreadsheets like nobody else in the entire company. She created spreadsheets that saved the telecom company – literally – days of work using data aggregation. When it was time to downsize, however, she was let go. Her fancy Excel sheets helpful, but not necessary to keep the company going.
So how do you make yourself invaluable? Two ways:
- Update your skill set. Look for opportunities to increase your realm of knowledge. While it’s great to have someone who knows their job well, it makes you that much more important to a company if you have more than one skill set.
- Become a helpful resource for business contacts, coworkers and friends. If you’re good at odd jobs, fixing things, feng shui, or anything else, look for opportunities to let this be known. If something breaks in the office and you just happen to know how to fix it, don’t hesitate to offer. The more helpful you are, the more people think of you when things come up.
2. Keep Your Network Growing
There is such a thing as being prepared, and building a network before you need it is an excellent example. You may not ever be faced with joblessness, but if you are, that network will be invaluable.
Any time you have a chance to build your list, do so. That list can come from personal meetings, Twitter followers, blog subscribers or any number of people. Don’t leave anyone out, and don’t be afraid to use that list should the time come.
3. Don’t Lose Any Endorsement You Get
What others say about you is more important than what you say about yourself. Any time you get an endorsement, hold on to it like your life depended on it. Your career very well might.
LinkedIn is a great place for this, as it’s made for endorsements and building your brand. If you’re featured in a blog post, save it and ask if you can print an excerpt on your own blog. If you work with a client, ask them for a review.
You never want to think about your career being in jeopardy. After all, a career is supposed to last for a lifetime – or at least your lifetime as a working stiff. However, should that time ever come, if you’ve followed the three personal branding tips above, you’ll be far ahead of the game.
For help with your personal branding strategy, contact Trademark-You. Our job is to make you shine!
- Posted by Gabriella Sannino
- On January 4, 2017