We do a lot of personal branding. We work with individuals to help them to not only be the best “them” they can be, but to also help them reach their top career goals. Much of what we do is best done by the professionals, like Trademark You. And before you start thinking that’s mere sales talk, a good branding strategy – whether for a professional or a company – takes a strong marketing background.
Having said that, there are some things we can’t do for you. For example, we can’t be there when you give a presentation.
Even if what you’re presenting is a few seconds worth of information – they’re not small things when you’re trying to become upwardly mobile. Whether you’re presenting to a prospective investor, a client, your team or your boss, the impression you make will color how people see you going forward. Even a poor 5-minute presentation can have a negative effect on your overall impression.
The thing about presentations is that the same one, with the same material, to a similar audience, can fail where it has succeeded before. So, what’s the lesson to learn here?
The material is only part of the presentation. The largest, most effective part is you.
Top Tips for a Powerful Presentation
How can you make your presentation more powerful? What can you do to amp up the voltage so you leave a lasting impression? Here are a few simple, but often-missed tips to help you on your way.
1. Get sleep the night before.
This may seem like a no-brainer, but a lot of presenters stay up the night before going over what they’re going to say, “one last time.” Instead, give yourself much needed rest. Studies have shown that skipping one day of sleep can leave you feeling intoxicated.
2. Be early.
This is simple, but you’d be surprised how many people are still trying to get their notes together when they should already be up in front of people. Give yourself enough time to become familiar with the space you’ll be speaking in. Don’t waste valuable time once you’re up in front of your audience.
3. Learn the layout of the room.
Since you’re going to be there early, you’ll have time to look around the room. Learn where the light switches are, for example. Check seating arrangements to make sure everyone can see your presentation, and that nothing is blocking the way. The fewer distractions, the better your presentation will appear.
4. Test, test and test.
Be ready for any possible distraction that can lessen your presentation’s impact. Here are a few things to consider.
- Is your computer fully charged?
- Are any programs you’ll be using up and ready to go?
- If you’ll be using WiFi, is it working? If not, is it off?
- Are there any issues with the sound?
- Is every non-essential program, reminder and notification disabled on your computer?
5. Stay close to the screen.
Don’t make your audience choose between you and your presentation. Stand or sit close to the screen so there’s very little shift between the two.
6. Finish early.
No matter how good a speaker you are, your audience will appreciate you finishing a few hours early. Starting on time and finishing early will give a positive impression.
7. Offer to stay and answer questions.
Since you’ve given yourself a five-minute buffer, you have a few minutes to spare. Offer to answer questions afterwards, so those who want to know more have the opportunity. This helps close your presentation off with a face-to-face interaction, where your sparkling personality has a chance to shine.
Personal branding is more than just creating a good impression on paper. You also have to build that impression in face-to-face interactions. Strong presentations show that you have your act together. Get enough sleep, give yourself time to setup the day of, and respect your audience’s time. You’ll find your presentations becoming more powerful and effective. -And ultimately, you’ll become more upwardly mobile.
- Posted by Gabriella Sannino
- On July 5, 2017