Many aspects of self marketing deal directly with the “self.” Becoming a better speaker, for example, can help your career move forward by leaps and bounds. Other aspects of self marketing, however, look beyond “self” to how others feel about you.
It’s like that joke: “Enough about me. How do you feel about me.”
So how do others feel about you? We’re not looking for back patting or ego stroking, this is a serious question. Many promising individuals have been passed over for advancements because of other people’s opinions. Do you inspire, or do the people under you find you difficult to work with?
This topic often reminds me of entrepreneur Steve Wynn. From the son of a small-time business owner to the owner of the third largest hotel and casino business, Steve’s come a long way. He’s learned a lot of lessons along the way and become an inspirational speaker.
In the video, Mr. Wynn talks about how raising people’s self esteem turns them into an advocate for you. This attitude has not only made him one of the most successful people in real estate, it has also made Wynn Resorts a top employer. How?
Wynn employees are encouraged to share a positive story about how they helped a guest. That positive story is recognized – not only by the immediate team and leader, but also across the entire Wynn network. That’s huge recognition, and the employees love their employer, their job, and their teams.
While you probably don’t have a huge network like Wynn Resorts, that doesn’t stop you from providing your team members with deserved recognition. Inspire your team and employees to greater achievement by recognizing what they have done. In this way, you’ll find them more receptive, more productive, and more willing to work with you to achieve great things.
In the path to a higher career, people are often accused of “stepping on the little guy” to get there. -And yes, some ladders are extremely competitive.
We use terms like, “dog eat dog” and “clawing their way up the corporate ladder.” However, as many business owners know (and Mr. Wynn expresses), you can’t run a business without the “little guy.” Recognizing that and working with your team can only help advance your team’s work, your company’s business and your long-term career.
- Posted by Gabriella Sannino
- On February 1, 2017