Social media has become an integral part of our society. Significant portions of web traffic are concentrated to social media sites. In fact, did you know roughly 350 million new photos are posted to Facebook each day? With the understanding of how vital social media is to our world comes the understanding of how integral it is to personal branding.
To establish authority and brand, you should be active on social media. Posts about important events and milestones for your team, yourself or your company are a great way to stand out. However, there are plenty more things which should definitely never be posted.
Here are five things you should never post on social media.
1. Anything remotely offensive
When it comes to running a social media account for personal branding, you should absolutely err on the side of caution. Any post should be scrutinized as much as possible before being submitted. You’re not going to win anyone over by being provocative. Instead, you’re more likely to turn off potential employers or investors and cause a backlash.
One of the best ways to avoid offending anyone is to be as neutral in your tone as possible. Any posting should primarily pertain to your business, career or industry. Political messages should be handled very delicately or avoided completely. If you do take some sort of stance, you should do so in a way that wouldn’t cause offense to any group of people. Jokes or other comedic material should be heavily vetted, as the subjective nature of humor means even a well-intentioned joke can backfire.
2. Personal matters
A social media account is like an immediate press release. This means you’ll want to filter all posts to read as professional and intended for a wide audience. While you can certainly bring in a personal touch on some posts, such as talking about how a loved one’s battle against a certain disease inspired you to start a charity to fight that illness, you should definitely avoid any posts that take the focus away from your branding goals.
3. Sensitive information
A social media page isn’t and shouldn’t be a direct replica of ongoings and conversations in your workplace and between colleagues. There’s a time and place for everything, and any information you don’t want to get into the wrong hands shouldn’t be posted to social media. This includes obvious things like passwords and bank account numbers, but it also includes hiring decisions and grievances between employees. Your social media page should emphasize harmony in your workplace.
4. Anything untrue
Your social media page is a primary means of communicating with the public, potential employers and investors. Therefore, to gain their trust, you need to be as honest as possible. While you shouldn’t feel obligated to tell them every last detail about everything that happens with your life, you absolutely shouldn’t lie. Not only is it dishonest, but if you’re exposed, it will ruin your credibility.
5. Attacks on other businesses/people
It’s always recommended to take the high road, even if no one else seems to be. With your social media page, you have a great opportunity to promote your brand. If you’re using that opportunity to speak ill of other people or businesses, then you’re acting in an incredibly shortsighted manner. Launching attacks on Facebook or Twitter is more likely to make you seem petty and unsympathetic. This could drive potentials away from you and towards your competitors. Instead, you should be as civil as possible and use positivity to show why you’re worth caring about.
In everything you do that might fall into the public eye, always show your best. You never know who might be watching. Never mind Big Brother; it could be your next–and most coveted–employer.
- Posted by Gabriella Sannino
- On May 24, 2017