You can be someone’s super hero. As a matter of fact, growing your personal brand depends on your ability to identify, and showcase, your particular super power.
Now, as any child can tell you, super heroes don’t use their powers to one-up the other guy or claw their way to the top of the heap. They don’t use them to get top billing or cop the corner office. That’s not the kind of power we’re talking about here.
What we are talking about—your branding super power—is the power to exert influence, constructively.
Maybe your personal power comes from the major roles you’ve played in your particular field—important ideas, processes, or products you’ve contributed. Interviews you’ve given, acclaimed papers/articles you’ve written, or the number of times your professional website or blog is referenced can be other power sources. Client loyalty and recommendations definitely contribute to your influence.
If you want to grow your personal brand, you need to develop the skill to grow that kind of power and use it wisely. Brand power is appealing. Clients and customers love a brand powerful enough to transfer some shine by association—if you shine, so do they.
They say if you’ve got it, flaunt it. Okay, flaunting is never nice, but at work there are ways to show what you’ve got without coming off as conceited or dog-eat-dog. Start small and go slowly. You might, for example, notice your team is having trouble with a particular project and volunteer to draw up a template and timeline to manage it, giving you a measure of control as to what gets done when and by whom. If you take it one step further and volunteer to write the project summary, you even influence your organization’s history to some extent.
Remember, power is in the eye of the beholder. Do you want to be seen as a leader? Then act like a leader, one others see as competent and trustworthy. This is absolutely critical to developing a powerful personal brand.
Focus on tangibles. Business today is all about the project—deliverable and measurable results. This is a big plus when it comes to growing and strengthening your personal brand, because concrete results give you equally concrete bragging rights. If you want to achieve real brand success spend at least 70 percent of your time in Project Land: working on existing projects, creating new projects, consolidating everyday tasks into projects.
All this “project-ing” will make it easier for you to evaluate and market your brand. How can you add punch to your power/presence? Should you expand your products/services/skill set? Is it time to move beyond your comfort zone into a brand-new field? Think big!
Finally, think marketing. Identifying and promoting your personal brand isn’t about building a bigger and better resume; it’s more like designing an engaging sales brochure. You want to breathe life into your brand—your skills, your past deliverables, your bragging rights. As your brand super power grows, your marketability will, too!
- Posted by Gabriella Sannino
- On October 4, 2017