Marketing and branding are terms that people often use in place of each other. Although they are both vital to the success of any business, you will need to learn the difference and how each concept will impact your bottom line if you want to achieve sustainable levels of success. Understanding how to apply each concept to your business will help you grow and expand at an impressive rate, but you will need to examine the foundation on which both strategies exist. Once you can spot the difference, you will be able to move forward in a way that will work wonders for your bottom line.
When you want to learn the difference between two powerful business strategies, taking a close look at marketing is a smart move. Marketing is the process of getting your product or service in front of people who are the most likely to take action, but that is only one side of the coin. An effective marketing plan also highlights the top reasons that a prospect would want to buy your offer. As time goes on, you will learn that most objections are predictable, and you will be able to find ways around them. Facebook ads, pay-per-click ads and banner ads are just a few marketing platforms from which you can choose.
Rather than promoting products or highlighting their main benefits, branding is about painting a picture in the minds of your target audience. Do you want your market to view your company as the one that offers the best prices, the highest quality or the most caring experts? You can use a logo or slogan to represent it, but your brand is about your identity and how people perceive you. You will need to consider the message that you want to send and how you will do so if you want to influence your brand in a way that will leave a lasting impact.
How to Brand Your Company
As you strive to build a reputable brand that will inspire people to trust you, remember that it’s a long-term process. Even though you can influence your brand, your customers are the ones who are in control. Each time you interact with a customer or prospect, you are moving your reputation in one direction or the other, and the same applies to each product you sell. By providing your market with consistently high-quality products or services over time, people will likely perceive your company as being dependable, and your bottom line will improve along the way.
Putting It All together
Marketing is something that you can do whenever you want, but branding is a process that won’t happen overnight. In fact, branding is a task that never ends, and you will always want to work on your image and message. You can use marketing to grab attention and get sales, but the quality with which you provide your customers and the way that you interact with them will build your brand. By displaying your logo or catch phrase on your products, websites and newsletters, people will associate it with their image of you. They will know exactly what to expect when they come to you, and you will enjoy enhanced profitability if you follow each step correctly.
- Posted by Gabriella Sannino
- On May 16, 2017