Whether you realize it or not, you’ve been branded, probably more than once, and likely from head to toe. Check it out: Your running shoes are Nike swooshed, you’ve got a Wrangler on your hip pocket, and your sunglasses sport a gold double Gucci G.
Branding—it’s the way of the world these days and not just for big business.
Seriously, if you believe branding is only for major players and big corporations, it’s time to think again. If you want to succeed, you need to stand out, and personal branding is the key. There’s no way around it. It’s time to think of yourself as both a business and the chief promoter of same.
So here’s a suggestion: Imagine you’re a free agent—skilled, desirable, and marketable. What sets you apart from other free agents? Use those qualities to develop a game plan that will help you stand out. Go for the gold by grabbing every opportunity to contribute to the home team’s success, racking up impressive stats in the process. Before you know it, you’ll be the brand everybody wants, positioned to successfully bargain for more and better in seasons to come.
Hey, you got this! Maybe it involves learning new skills or honing/expanding the ones you already have, but your brand can shine.
Everything is branded nowadays, products ranging from automobiles to zithers and services as diverse as consulting and construction. Major corporations are all about branding and the ways they can use it to break out of the corporate category mold and create buzz.
If you want to see topnotch branding in action, visit a few websites. Good golly, Miss Molly, anybody and everybody has a website these days! But sites sponsored by powerful brands get more visitors, more bookmarks, and more back clicks. Why? Because users know those sites are trustworthy and always have the unique and concrete to offer. That’s a promise, made by their brands.
Why shouldn’t your personal brand do and offer the same?
If you want to get a handle on the importance of your personal brand, consider e-mail. When your in box is packed, which messages do you read first? Chances are, you read the ones sent from people you know have something worthwhile or interesting to say. In other words, you prioritize according to the senders’ personal brands.
Did you know there are firms whose corporate brand is based largely on the personal brands of the people who work for them? By employing and branding bright, motivated talents, professional service firms like McKinsey and Arthur Anderson set themselves well above the competition, reaping huge profits.
Personal branding starts the moment you’re hired. It starts by asking yourself what deliverables you can offer your customer/team. What skills and abilities can you learn or improve, and what projects can you take on? How can you create your own unique role within the company, and what message will you craft to broadcast the matchless value of you?
- Posted by Gabriella Sannino
- On September 20, 2017