You try to make sure your personal brand says what you want it to say. You’re a hard worker; a strong leader; a dyed-in-the-wool star employee. You can do the job you’re applying for with your hands tied behind your back and your eyes closed. But what does your resume say?
Employers hire people, not skillsets, qualifications or associations. They’re looking for values that mesh with their own. They want someone who’s pleasant to work with. They want a positive attitude. Where are they going to look on your resume for that information?
Your personal brand statement.
Your personal brand statement shows your target employer how you might offer them unique solutions. It packages your experience, values and goals into one, providing an overall picture of you. You – Mr. or Ms. Up and Coming -, with your smiling face, positive attitude, great values and helpfulness.
With this in mind, let’s look at a few tips to write that awesome statement that grabs them by the hiring form.
3 Tips to Make Your Personal Brand Statement Stand Out
Are you “organized and detail-oriented”? How about a “self-motivated and dedicated professional”? Or maybe you “work well under pressure”.
So are thousands of others, and you can guarantee your prospective employer has seen several resumes that said the same. You need to find something less general and more meaningful.
1. Get specific about your goals and aspirations.
Employees aren’t looking for someone who will be here one day and gone the next. They want someone that’s worth the investment.
On the other side, most job seekers aren’t looking for a one-off job, either. If you’re worried about personal brand, you’re most likely looking for a career, which means long-term aspirations.
Instead of saying you’re “ambitious and energetic,” or “self-motivated and dedicated,” put those words into a deeper explanation. What do you really want to achieve? Creative director in five years? Team lead in two years? What’s your ultimate goal?
2. Be true to yourself.
What do you really value? Sharing your true professional values is as important for you as it is for your prospective employers. If your values don’t mesh, you’ll both be unhappy. For example, if you value creative-freedom, you wouldn’t be very happy under micromanagement.
Write down your values – anything that comes to mind. Rate them from one to ten, and then choose the top one or two. What can you absolutely not work without?
3. Tie in your previous experience.
How has your experience reflected your goals and values? Think about the moments that prove you’re self-motivated (for instance). What has happened in your previous or current position that shows you want to become management? How can you show that you’re looking for a long-term career?
Write out a few sentences that tie these things together. For example:
- Six years at my past job shows that I’m looking long-term. (looking for a career)
- I saw a need in my shipping department for better organization and set up a program that has saved the company x number of hours. (self-motivation)
Writing Out Your Personal Brand Statement
Now that you’ve followed the steps above, how can you put that into 40 words or less? Here’s a quick example.
Values: Challenges and design innovation
Goals: Work with innovative teams
Experience: Multinational agencies and global marketing campaigns
Statement: As a veteran graphic designer working in an ad agency for the past 10 years, I’ve been able to be on the cutting edge of design for several global marketing campaigns. I enjoy the challenge of working with innovative design teams.
There are going to be hundreds, if not thousands of people applying for the same position as you. Many of them will have personal brand statements on their resumes, and some will be good ones. Help yours stand out from the rest: share your true values, be specific with your goals, and showcase past experiences that fall in line with them. You’re a super star; let them see it!
- Posted by Gabriella Sannino
- On August 9, 2017