As a personal branding aficionado as well as a business owner, I have often wondered where the day went. I was in front of the computer all day, so I must have done something, right? Has that ever happened to you?
You wake up in the morning, get to work, and suddenly you’re clocking out at the end of the day. You have no idea what you’ve done, other than a vague memory of “doing some stuff.”
Lack of sleep can be a cause for “what’d I do today” syndrome, as can stress. But we can’t blame everything on sleep and stress, no matter how much we want to. Instead of looking at the common fall guys, let’s look at something we can change.
Focus on the Task at Hand
If you were to ask the coworkers of great leaders what traits the leader had, “focus” would be a common one. Many coworkers would say, “an insane amount of focus.”
As a person endeavoring to brand themselves as a great leader, then, it behooves you to add this trait to your arsenal. Here are a few tips to put to use while on task:
Don’t look at your phone.
The advent of the mobile phone was an awesome one, in my opinion, but it also has the ability to be a huge time suck. *Ding* goes the phone. You check it, get sidetracked by something you see which may or may not be related to the original *ding*, and don’t put it down for five or ten minutes.
Although five or ten minutes may not seem like that big of a deal, what if you were to add up the amount of time you spent checking your phone? All it takes is looking at your phone six times before you’ve wasted an hour. That’s an hour that you could have been on task.
Don’t check your email.
A friend of mine gave me this nugget years ago. Every time I ignore it, I lose part of my day.
I said, “What? I can’t ignore my email. Important people send me emails throughout the day!”
Her answer is what I’m now sharing with you. Yes, your business partners, coworkers and clients may be sending you emails that you don’t want to miss. However, if you have a half hour task, your email can probably wait that long. The world won’t disappear in that amount of time.
If you talk to your secretary while writing an article on the best way to fix the bottleneck in a LEED operation, both tasks are suffering. Each time you switch from one task, even if the tasks are common or similar, your efficiency suffers. If you catch yourself trying to do something along with your main task, stop. Table the second task until the first is done.
It’s hard to stay focused. That’s the reality of our society. We’re constantly surrounded by the distractions of phones, social media, email, coworkers, and more. It’s understandable that you have a “zone day” every once in awhile, but they aren’t good business.
If you find yourself with a lack of focus as you walk down the path of personal branding, it’s time to stop. Identify what has you losing time and eradicate it!
Stay tune for more Leadership Tips!
- Posted by Gabriella Sannino
- On January 25, 2017