You want to get the most from your work efforts, right? You want to enjoy enhanced profitability as much as possible. With this in mind, you need to look at personal branding and why it’s important.
When you look at other people in your industry, doing the same thing you’re doing–perhaps even with the same experience as you–, you’ll find out that some make more than others. They get better health benefits, perhaps, or a better 401K program.
Contrary to popular opinion, this disparity between wage gaps isn’t necessarily a matter of which company is the employer. For many, it’s the result of a powerful branding strategy. This is not something that happens overnight, but those who want to take advantage of branding will need to review the concept with an open mind. As well, you’ll need to forget about the common myths surrounding the topic.
Understanding Common Myths
Before you can gain an accurate understanding of personal branding and what it can do for your career, you will need to explore a few myths that can harm your progress. As people move forward, they have a tendency to focus on a catch phrase or logo. They think personal branding is like business branding, and they have a hard to separating the two.
“Do I need a logo? Do I need a tag line?” We hear those questions often.
While personal branding isn’t much different than branding a company, it does differ in some ways. While there’s nothing wrong with having a personal logo for your business card, or a quote you feel defines you, or something like that, these things are not the heart and soul of your brand.
People also think of marketing as one and the same. This isn’t the case. While marketing is active selling, your brand is a passive selling. It is meant to exude from your pores – like a perfume or cologne.
Think of your brand as something extremely personal, and you’ll be close.
When you build your brand, you are setting the lens through which people will view you. When you do it right, people will get a clear picture of who you are, what you do, and the quality they can expect from you. As long as you don’t take any shortcuts, your brand can inspire trust and respect among the people you serve. Your values, as people see them, are vital to your ongoing success.
Build Your Brand
Instead of existing within some imaginary place, your personal brand lives in the minds of your team, managers and prospective employees. Because of that fact, you can never have complete control of your brand, but you do have the ability to influence it.
Before you do anything else, think about how you want people to view you and the role you play in your industry. This will help you come up with a plan to communicate that message in everything you do. For example, striving to offer only the best-in-class when it comes to attitude and ideas will inspire people to associate your brand with dependability, allowing you more upward mobility.
Putting it Together
Rather than a logo or slogan, your brand consists of the values and vision you project each time you interact with your team, employers, and prospective employers. With your team, when you’re guiding them to achieve results. With your employers when you’re describing those results. With your prospective employers when discussing your current employer.
By offering a positive, helpful attitude in everything you do, people will perceive you as someone they can trust. Although you can’t control it, having a vision of the impact you want to have on your market will work wonders for moving things in the right direction.
- Posted by Gabriella Sannino
- On May 23, 2017